SAXX

SAXX Underwear

SAXX is a higher-end underwear brand with super-comfy undies and some really audacious, fun patterns. We collaborated on a pattern for Pride 2022—and more excitedly, it benefits SAGE. Orders also come with a set of stickers!

The print was a reflection on our changing identities, and a gentle plea to our loved ones, to still love the person beneath the labels.

 

Role:
Lettering, Type Design, Illustration

Art Direction:
Kathleen McNally, Marty Neubauer